Better timing
We look for evidence that a need may be active now, rather than merely finding companies that resemble your ICP.
For vendors, providers and prospective partners
Research-led buyer discovery. Warm introductions only after genuine interest.
Aperture identifies organisations showing evidence of a current or emerging need for your service, researches the account and buying context, identifies the likely senior decision-maker, approaches them with a specific evidence-based message, and asks whether an introduction would be useful. You keep control of sales, pricing, contracting, onboarding and delivery.
What you are buying access to
AN EXTERNAL COMMERCIAL INTELLIGENCE LAYER, NOT A GENERIC LEAD LIST.
Deeper qualification
We combine company fit, trigger evidence, likely decision ownership, timing and counter-evidence before outreach.
Less noise
The goal is fewer, stronger opportunities with an intelligible reason for contact, not volume for its own sake.
Buyer context
Where appropriate, the introduction carries the commercial context that made the account relevant in the first place.
Low-friction onboarding
We prefer to establish the working model by email: buyer profile, geography, exclusions, economics, attribution and handoff.
Tracked referrals
Open introductions remain visible through acknowledgement, sales stage, outcome, commission event and payment where applicable.
How the vendor model works
YOU SELL AND DELIVER. APERTURE FINDS AND QUALIFIES THE OPPORTUNITY.
What we need from you
EMAIL-BASED ONBOARDING SHOULD BE ENOUGH FOR MOST RELATIONSHIPS.
A vendor can usually reply in ordinary prose. Aperture converts the answer into structured internal working criteria.
- Ideal customer profile and company-size preferences
- Priority industries and geographies
- Typical decision-maker roles
- Current commercial priorities
- Exclusions and existing customers we should not approach
- Minimum viable deal size where relevant
- What you regard as a qualified opportunity
- Preferred or prohibited trigger types
- Referral attribution and protection rules
- Commission or referral economics
- Payment event and payment timing
- Named relationship owner and status-update method
We also independently research your public positioning, case studies, customers, product pages and other evidence so we do not depend only on a self-described ICP.
Commercial terms
WE START WITH YOUR EXISTING REFERRAL STRUCTURE WHERE ONE EXISTS.
If you already have a programme
We first understand the existing referral, partner, introducer or channel terms, including qualification, attribution, payout event, payment timing and exclusions.
If you do not
We ask whether you have a standard arrangement for externally sourced qualified opportunities. A bespoke structure is discussed only when necessary or when you ask us to propose one.
Private by design: exact commission rates, account protection, attribution periods, payment terms and vendor-specific rules are agreed privately. The public site explains the model, not another provider's confidential economics.
What remains yours
WE DO NOT TAKE OVER YOUR SALES ORGANISATION.
Demos & discovery
Your team owns product discovery, demonstrations and solution design.
Pricing & proposal
Your team controls pricing, proposals, scope and commercial negotiation.
Contracting
Your team owns terms, contracting, onboarding and customer acceptance.
Delivery & support
Your team performs the service, product delivery, implementation and ongoing support.
What we do not do
NO MASS LEAD DUMPS. NO INVENTED URGENCY. NO FALSE REPRESENTATION.
No purchased-list logic
We do not define success as the number of names or emails supplied.
No pretending to represent you
We do not claim to be your employee, authorised sales representative or agent unless a lawful written arrangement actually says so.
No handoff without relevance
We aim to establish specific commercial fit and obtain buyer interest before the normal introduction.
Status after introduction
THE REFERRAL DOES NOT DISAPPEAR WHEN THE EMAIL INTRODUCTION IS SENT.
For active vendor relationships, Aperture keeps a lightweight record of acknowledgement, current stage, next action, expected close, commission status and payment status. We prefer simple email updates that take the vendor minutes, not another portal to maintain.
Why this matters: good vendors receive more confidence and potentially more opportunity when they respond well, treat buyers well, close effectively, report status and pay reliably. Real performance matters more than advertised partner claims.
Potential vendor?
IF YOUR CUSTOMER ECONOMICS SUPPORT EXTERNALLY SOURCED QUALIFIED OPPORTUNITIES, WE CAN TEST THE FIT.
You do not need a public referral programme. Start by telling us what you sell, who buys it and how you normally handle a referred opportunity.