Define the claim
What exactly is being asserted, by whom, for what period and under what conditions?
Division I · Claims, Science & Regulatory Verification
Test the claim against the evidence it would need to carry.
For commercial, product, technology, scientific, health, environmental, sustainability, investor and regulatory representations where the strength of the claim matters.
Define the evidence burden
What evidence would be required before the claim could responsibly be relied upon?
Test support and contradiction
Compare authoritative evidence, limitations, counter-evidence and unresolved gaps.
State the reliance position
Explain how strongly the claim can be supported and what should happen next.